Digital Business Strategy: Harnessing Our Digital Future

Harnessing Our Digital Future online short course investigates the principles that frame research by esteemed MIT faculty and The New York Times best-selling authors, Erik Brynjolfsson and Andrew McAfee. This program focuses on a unique approach to finding a balance between traditional methods and new ways companies can harness transformative technology to include in their digital strategy and improve best practices.

With an emphasis on enabling an effective digital strategy and pushing digital transformation, this MIT Sloan Executive Education online program focuses on the rebalancing of three key relationships: human minds and machines, physical products and digital platforms, and the core (centralized knowledge) and the crowd (decentralized knowledge). It’s through these lenses that you’ll explore the potential of disruptive technology for business, equipping you to drive innovation within your own organization. Throughout the online short course, you’ll be encouraged to apply your newfound digital strategy business insights to real-life scenarios and ultimately walk away with an MIT digital certificate of completion.

This digital strategy and transformation-focused online program aims to provide CEOs, managers, C-suite executives, and entrepreneurs with the knowledge they need to analyze traditional business strategy models and adapt these in light of current disruptive, digital technologies. It’s also valuable for professionals with strategic decision-making responsibilities across a range of industries. Similarly, it will be beneficial to any member of a senior leadership team looking for a transformation-centered course to stay abreast of how the global business context is changing.

What is a digital strategy?

Digital strategy is the use of technology to achieve business goals. The MIT Sloan Digital Business Strategy: Harnessing Our Digital Future online short course teaches you how to use disruptive technology in your business for innovation and competitive edge.

Drive effective digital strategies and transformation in your organization

Digital strategy online short courses help executives and managers who want to understand how technology is changing business models and strategies. This MIT digital strategy online short course is designed for professionals who want to lead their organizations through disruptive, transformative change with a positive impact.

Digital leadership

This MIT Sloan School of Management Digital Business Strategy: Harnessing Our Digital Future online short course provides an overview of how to lead a digital strategy, and ultimately, how it is used to drive value in organizations. Learn about the value of digital business models, innovation, and the role of technology in creating new markets and value propositions.

Why do business leaders need a digital strategy?

Technology is changing business in fundamental ways. Many businesses are using digital technologies to create new products and services, enter new markets, and improve operations. To keep up with the competition, it is essential to have a digital strategy that aligns.